Compare Best CRM Software

Best CRM software for lead & customer management

Find best CRM for you

Choose best CRM tools that will allow you to close sales and increase customer loyalty. Check expert opinions and discounts up to 90%.

50+ companies already chose their CRM

Rated 5 out of 5

Best CRM for sales

Rated 5 out of 5

Best CRM for sales

Rated 5 out of 5

Best CRM for sales

Best CRM Ranking 2026

Most Important Features:

  • Automated email campaigns and sequences
  • LinkedIn automation for connection requests and messages
  • AI writing assistant for personalized emails
  • Detailed analytics on opens, clicks, replies
  • CRM with lead management and sales pipeline tracking
  • Integrations with Gmail, Outlook, Salesforce, HubSpot and more
  • Multichannel outreach capabilities (email, LinkedIn, phone, SMS)
  • AI-assisted email writing and sequencing
  • Comprehensive campaign analytics and reporting
  • Integrations with popular CRMs and cloud systems
  • Scalable for teams of different sizes
  • Lacks advanced features like inbox rotation for scaling cold outreach
  • User interface can be clunky and unintuitive at times
  • Expensive pricing, especially for advanced features
Why companies choose Reply.io?

ActiveCampaign

Most Important Features:

  • Contact management and segmentation
  • Deal tracking and sales pipeline visualization
  • Lead scoring based on engagement and behavior
  • Task automation and reminders for sales follow-ups
  • Integration with email marketing and automation workflows
  • Basic reporting and analytics on sales activities
  • Seamless integration with ActiveCampaign’s email marketing and automation tools
  • Allows tracking of leads, deals, and customer interactions in one place
  • Lead scoring and pipeline management capabilities
  • Sales automation features like automated task assignment and follow-ups
  • Basic functionality, lacking advanced CRM features for larger teams or complex use cases
  • Limited customization options compared to dedicated CRM platforms
Why companies choose ActiveCampaign?
Most Important Features:

  • Built-in Calling & Call Tracking
  • Lead generation feature
  • Shared team inbox
  • Integrate with Messenger
  • Email campaign tracking and automation
  • Customizable sales dashboards
  • Plans start with 23$ per seat
  • User-friendly with minimal downtime
  • Customizable for tracking sales progress
  • Limited support for other than English
Why companies choose Salesmate?
Most Important Features:

  • Projecst, tasks, and CRM capabilities
  • Financial and customer management tools
  • Workflow automation
  • Invoicing & Client Portal
  • Freemium
  • User-friendly interface and customizable features
  • Comprehensive solution for managing various business aspects
  • Effective for project management and CRM needs
  • You pay per plan, not every seat
  • Difficulty finding features in the dashboard
  • Features are still being developed
Why companies choose Flowlu?
Most Important Features:

  • Sales funnel management
  • Deal tracking and status updates
  • Automation of manual sales processes
  • Real-time data analysis with customizable dashboards
  • Post-sales activities management
  • Enhances productivity and lead management
  • Centralized communication for team collaboration
  • Flexible and convenient for managing sales and marketing tasks
  • Customizable for specific workflow needs
  • Some users noted challenges with integration and customization
  • No good support for non-English languages
Why companies choose Monday Sales CRM?
Most Important Features:

  • Targets small to medium-sized businesses
  • Marketing and e-commerce automations
  • All in one tool for small biz
  • Pricing starts from 159$ /mo
  • Contact management and segmentation
  • Sales pipeline and deal tracking
  • Marketing automation for email campaigns and lead nurturing
  • E-commerce tools like invoicing, payment processing, and checkout carts
  • Appointment scheduling and reminders
  • Automation for email campaigns and customer management
  • Good for consolidating multiple tools into one platform
  • Easy to use and set up with drag-and-drop sales pipeline builders
  • Automates repetitive tasks like sending emails and texts, saving time
  • Provides analytics and reports for tracking performance
  • User-friendly mobile app for on-the-go access
  • Steep learning curve for new users
  • Some challenges with user interface intuitiveness
  • Pricing for smaller businesses or as needs grow
  • Lacks tools for customer service management
  • Limited native integrations, may require third-party apps
  • Can be slow when processing heavy data
Why companies choose Keap CRM?

User.com

Most Important Features:

🤖 Great marketing automation

👀 Real-time user tracking

📍 Automated messaging across channels

💬 Integrated live chat

💲 Pricing starts from aroung 90$ /mo

🎁 50% discount for the first year

  • All tracking in one place
  • Real-time user tracking
  • Excellent price to outcome
  • All features included in pricing
  • It’s not for sales teams
Why companies choose User.com?

Aircall

Most Important Features:

📲 A private “call center” CRM

🚀 Set up in seconds

📊 Leverage insights

🤖 Interactive voice response

☎️ Call Routing

📈 Call Center Analytics

Why companies choose Aircall?
Most Important Features:

🔸 Common choice #1 – the most popular CRM

🔥 Free tier available with a broad set of features

🔥 Lots of integrations and automation

🍊 Comprehensive sales, marketing and service CRM

  • Effective lead management
  • Wide range of integrations
  • Outdated interface
  • Quite complicated for learning
  • It’s not flexible
Why companies choose HubSpot?
Most Important Features:

  • AI-powered insights for deal prioritization
  • Built-in email, phone, chat, and telephony for streamlined communication
  • Comprehensive lead, deal tracking, and nurturing capabilities
  • Mobile access rated very highly for on-the-go management
  • High emphasis on automating the sales process to save time
  • Email tracking and templates
  • Integration with other Freshworks products (Freshdesk, Freshchat, etc.)
  • User-friendly interface and easy to navigate
  • Robust free plan with unlimited users and contacts
  • Affordable pricing plans for small businesses
  • Visual sales pipeline and deal management
  • AI-powered insights and deal predictions
  • Built-in integrations with email, phone, chat, and other tools

 

  • Limited customization options for advanced users
  • Fewer accessibility options for collaborators
  • May not be suitable for businesses with complex integration needs
Why companies choose Freshsales?

Pipedrive

Most Important Features:

👤Customizable and user-friendly interface

🏆 Efficient lead and deal tracking

📩 Email integration for monitoring communications

⭐ Robust pipeline management with visual visibility

⭐ Integration with other tools like PandaDoc for document management

  • Good value for money
  • Supports remote work and management of local leads
  • Dashboard for prioritizing tasks and deals
  • Easy to customize and organize
  • Auto-tracking for calls and emails
  • Lacks creation of custom content areas
  • Limited reporting and automation options
  • Drag-and-drop deal management can be cumbersome
  • Speed of adding new actions could be improved
Why companies choose Pipedrive?
Most Important Features:

  • Designed for construction industry’s sales process
  • Lead tracking, sales pipeline, and project management
  • Intuitive dashboard and easy data entry
  • Tracks and manages leads effectively
  • Supports setting and tracking of sales goals
Why companies choose FollowUp CRM?

Types of CRM software

Customer relationship management (CRM) systems can be classified in different ways, depending on the purpose of use. Here are some types:

CRM for sales: They support the sales process by monitoring leads, managing offers, tracking progress and forecasting results. Automation of sales processes helps increase the effectiveness of the sales team.

CRM for Marketing: Allows you to segment customers, personalize messages and monitor reactions to campaigns.

CRM for Customer Service: Allows you to track customer service requests, manage complaints and provide support. This improves the quality of customer service and shortens the response time to inquiries.

CRM for project management: In some companies where customer relationships are closely tied to projects, CRM can help monitor project progress and manage tasks.

Mobile CRM: Powered by mobile devices, it allows employees to access customer information and CRM tools in the field, which is especially useful for remote or mobile workers.

Social CRM: Focuses on how customers interact with a company through social media. It allows you to track customer comments, opinions and reactions on social media platforms.

Analytical CRM: Powered by data analysis, it helps identify customer trends, preferences and behavior. This enables you to better understand your customers and make good business decisions.

CRM for E-commerce: Dedicated to companies operating in the e-commerce industry, it helps in managing customer relationships, analyzing purchase data and personalizing shopping experiences.

The best CRM system in 2024

While working with various CRM systems, we have often encountered challenges related to effective customer relationship management, which is why when creating the ranking of the best CRM systems, we took into account not only functionalities, but also the quality of service, opinions of current and former customers, and the purpose of the software.

In addition, an important evaluation criterion is the supplier’s transparent pricing policy. It often happens that the company offers attractive prices in the first months of cooperation, and the costs increase significantly when renewing the subscription. Therefore, our ranking presents the best CRM software, taking into account all practically important factors that affect the final ROI (return on investment).